Digital Transformation in The Clothes Hanger Industry: The Success Of Butler Courtesy

With the advent of the Fourth Industrial Revolution, continuous technological advancements, and intensifying market competition, the digitization of traditional factories has become a vital avenue for enhancing competitiveness and efficiency. Butler Courtesy Household Products Co., Ltd. (hereinafter referred to as "Butler Courtesy"), based in Guilin, China, has made substantial investments in various aspects of digital transformation, including process improvements, financial resources, talent acquisition, intelligent upgrades, quality control, supply chain tracking, and digital management, yielding impressive results.

First and foremost, Baikexi has achieved remarkable success in quality control, significantly enhancing product stability and reducing the historically high rework rates. They have managed to achieve "zero tolerance" top-tier clothes hanger production, setting a benchmark in the industry. Many international luxury brands such as Louis Vuitton and Dior have chosen Baikexi as their preferred partner for customized hangers.

Secondly, the investment in intelligent production lines has liberated a considerable workforce from tedious tasks, reducing labor intensity and substantially improving production efficiency. Labor costs have been reduced by more than 50%.

Furthermore, implementing standardized and intelligent management has made the company more organized and improved its ability to handle external orders. During the three years of the pandemic, despite the global economic downturn, Baikexi quickly resumed normal production thanks to its standardized and intelligent management. Sales in 2021 had already recovered to the level of 2019 before the pandemic, and the first half of 2023 saw a 30% growth compared to the same period in 2022.

Butler Courtesy's digital transformation efforts have garnered recognition from various levels of government and regulatory bodies:

Baikexi has consistently ranked among the "Top Ten Enterprises in China's Clothes Hanger Industry" for several years.

In 2022, Butler Courtesy qualified as a "High-Tech Enterprise in Guangxi."

The "Butler Courtesy" brand has been continuously honored as a "Famous Guangxi Brand" since 2009.

Mr. Zhou Shanmao, Chairman of Baikexi, earned the title of "Craftsman of the Year" for leading the team to significant achievements in 2022 (only 15 people in the city received this honor).

He was also honored as a "Thirteenth Five-Year Technology Innovation Figure" in China's daily necessities industry.

Chairman Zhou Shanmao was included as a "2022 Leading Figure in China's Light Industry Digital Transformation" during the Twelfth China Light Industry Informatization Conference held in Hangzhou on July 27-28, 2022.

Butler Courtesy's journey of digital transformation stands as a remarkable testament to the power of innovation and adaptation in a rapidly evolving industrial landscape. It exemplifies how embracing technology can lead to increased efficiency, product excellence, and resilience even in the face of unforeseen challenges.